A business plan is a road map used for starting and running any business. A well-crafted business plan document that identifies an opportunity, internal as well as the external environment in order to assess the feasibility of the business and in arranging the resources in the best possible manner that leads to the success of the plan. A business plan template is a documented strategy that emphasizes a company's goals and plans to achieve them. It outlines a company's market development plans, financial forecasts, market research, business objectives, and mission statements. Key people responsible for achieving goals can also be included in the business plan along with the timeline.